“A wool journey: from fashion design to art installation” is a project initiated by MA RA MI, which continues the brand’s mission to promote Romanian authentic design. Our goal is to connect with a public interested in the meeting of traditions, fashion design and the cultural heritage of our times.

IDentity by MA RA MI focuses on craftsmanship and slow fashion. The local crafts are at the forefront and form the basis of limited edition designs rendered through modern techniques and sustainable fabrics. IDentity contributes to preserving traditional techniques and influences from Romanian culture.

The collection is part of a project initiated by the Association 100%.RO, in a move to promote Romania's cultural patrimony and image abroad, defying the negative stereotypes against Romanians at national and international level.

Fashion Road: Dialogue across Borders is a two year collaborative project aimed at promoting intercultural dialogue and cross-border collaboration through which fashion designers from Armenia and Europe will look into the past for ideas and inspiration.