Once upon a time, when MA RA MI was just a dream, the Romanian traditional elements crafted by local artisans where used for a one of a kind "couture" collection -  signed by Philippe Guilet in 2011/2012 for 100%.RO project. Back then Andra Clitan, the founder of MA RA MI, was the Studio Director for this great project, and one of her most important duties was to give consultancy on Romanian traditional art and crafts.

100%.RO was a unique project that inspired many people, not just the team and the public, but also the craftsmen from different areas in Romania, showing them that their work is highly appreciated and can be the fundament of an exquisite haute couture collection.
30 outfits were presented, designed by Philippe Guillet, featuring traditional Romanian elements made by local craftsman, Romanian designers and important producers.

Photos by Catalina Filip tell the whole story in the most suitable way.

Enjoy the fairytale - and be sure MA RA MI has many other multicultural stories to share with you.